Que es una landing page o pagina de aterrizaje
pagina de aterrizaje
Una landing page o página de aterrizaje, es la página donde el usuario es redireccionado luego de haber hecho click sobre un anuncio de texto, un banner o cualquier otra campaña de publicidad web.
La gran mayoria de empresarios que invierte en una campaña de publicidad ya sea Google Adwords o contrata un banner en un sitio web, por lo general obvia este aspecto y no logra los objetivos deseados.
Se suele cometer el error de enviar al visitante a la página web principal la cual muchas veces no tiene ningún llamado a la acción (call to action) que incentive al usuario a la acción que deseamos que haga.
Una landing page nos permite enviar al usuario luego que hace click sobre nuestro anuncio, a una página especialmente diseñada para conseguir nuestros objetivos, estos pueden ser:
- Rellenar un formulario para solicitar mayor información del servicio o producto.
- Realizar una llamada a un número telefónico para ordenar o consultar.
- Comprar el producto o servicio que ofrecemos, incentivando a que haga click en el boton “comprar”
- Hacer que el usuario se suscriba a nuestro boletin o autoresponder para que se convierta en un potencial cliente y lo tengamos en nuestra base de datos.
Si va a realizar una campaña en Google Adwors o contratar un anuncio en una página web, es necesario que invierta algo adicional en la elaboración de una landing page, de lo contrario el retorno de inversión sera muy bajo y no compensará lo invertido, si desea que lo ayudemos en el diseño de su landing page solo debe de consultarnos.
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